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It’s hard to make sense of Facebook’s announcement from Wednesday’s f8 conference without an analogy.

Here’s one of my favorites:

“I think it’s going to become the plumbing of the web,” Alain Chuard, co-founder of Wildfire, a promotions app and website that piggybacks on Facebook’s infrastructure, told me at the conference.

Others skip the infrastructure references and go straight to tech war:

“Facebook today launched its latest missile in the war against Google for the trophy of world wide web domination,” wrote Jennifer Leggio at the blog ZDNet.

I wrote that Facebook is trying to turn the web into a big cocktail party.

Pick your metaphor. But the meaning is basically the same: As Facebook stretches its tentacles into websites other than its own, adding social and friend-making functionality along the way, the company is positioning itself not just as a website but as an essential piece of the Internet itself. It’s infrastructure. It’s piping. In this vision, it’s the social lubricant that makes the Internet chatter.

That puts the site in obvious competition with Google and others who are trying to organize the Internet and make it more socially engaging.

Some say a Facebook-led social web will make online browsing more convenient.

As the entire internet becomes more tied with a person’s social network, you’ll get more recommendations that can help you find web pages you’ll enjoy. Plus, Facebook is making it ever-easier to share with friends. All you have to do now is click a button that says “like.”

Others say the Facebook model gives one company too much power.

“They’re holding all of our data. We have to trust them not to sell it to the world,” said Ricky S., an app developer who works with Facebook and didn’t want his full name used because he wasn’t authorized to speak for his company.

And what does Facebook say about it’s ambitions?

CEO Mark Zuckerberg said his goal is to make the web a better place. If his site happens to make more money by selling ads on Facebook.com, then so-be it.

In closing his keynote address at f8, he used a metaphor of his own, comparing the future web, as led by Facebook’s social infrastructure, to heaven.

“There’s an old saying that says that when you go to heaven, all of your friends are there and everything is just the way you want it to be,” he said.

“So, together let’s make a world that’s that good.”

What do you think? Is Facebook on the way to becoming the web’s plumbing? Can it compete with Google? Should any private company have so much power?

Let us know with comments on this post.

When I wrote about the fact that Facebook is scattering “like” buttons all over the Internet, several of you commented that you wish there was a “dislike” button.

Zing!

But I don’t take it personally. In fact, that’s a really good point.

Maybe Facebook is being too sunny in thinking the only information a person would want to share with friends is the fact that he or she “likes” something.

In a speech in San Francisco, California, on Wednesday, Facebook CEO Mark Zuckerberg said the “like” button is simple and convenient. That’s one reason he’s making a push to get it all over the Internet, not just on Facebook.com.

But to like or not to like? Maybe it’s reductive not to give users that choice, as some of you pointed out.

Here’s a look at some of my favorite “don’t like” (and otherwise negative) comments on the story about Facebook’s quest to sprinkle the web with cheer:

**FB has to come w/ something new, things are getting old out there. How about an ” annoying” “Go away” ” leave me alone” “not interested” “dislike” “no thanks” buttons. That would help… So all over the web will have this annoying feature.

**All of a sudden the drive to add a “dislike” button has become much more important.

**I just dropped facebook this morning. this is the definition of ‘TMI’

**Only a 10-year-old or a complete fool would ever use Facebook again.

**The internet default will be social? And what if I don’t want to socialize?

Others have had similar thoughts. If you use the web browser Firefox, you can download a plug-in that gives you access to a “dislike” button.

Take your thumb and hold it out directly in front of you, away from your face. Now close the left eye. Open it and close the right eye.

Your thumb appears to have moved, even though you didn’t move it with your arm. Three-D technology capitalizes on this effect, taking advantage of the brain’s ability to fuse two images into one. Those glasses that you have to wear when watching something in 3-D are basically helping your brain interpret two flat images as one object that has depth.

With the success of “Avatar,” a cluster of 3-D movies, including “Alice in Wonderland” and “How to Train Your Dragon”, are making their mark in Hollywood. Martin Scorsese recently announced plans to direct a 3-D film later this year. Nintendo also announced plans for a 3-D gaming console, the 3DS. Many electronics companies have 3-D television models, bringing the opportunity for this enhanced viewing into the home as networks begin to air more 3-D programming. Comcast’s 3-D channel aired the Masters Golf Tournament earlier this month, and ESPN plans to launch a 3-D sports network this year.

But doctors say that for eyes unaccustomed to watching 3-D for hours every day, there are some dangers, including mild symptoms such as disorientation and, in rare cases, seizures.

The Samsung 3D LED TV comes with a substantial health warning. It cautions that certain flashing images or lights could induce epileptic seizure or stroke, and that “motion sickness, perceptual aftereffects, disorientation, eye strain and decreased postural stability” may result.
Doctors say the percentage of people who should worry about significant adverse effects is small, especially the possibility of seizure. More commonly, people may experience dizziness or other discomfort after watching something in 3-D, including a feature film.

One pair of 3-D glasses to rule them all
Symptoms of nausea, headache and fatigue may result because 3-D causes the eyes to move in an unnatural way, said an e-mail from Dr. Lisa Park, clinical assistant professor in the department of ophthalmology at New York University Langone Medical Center.

Here’s how it works: The 3-D movie presents two slightly different perspectives of the same scene, superimposed but separated by a specific degree.

Three-D glasses have a polarized filter that separates those two images, allowing each to be seen by a different eye. This happens so fast that you don’t see the transitions, said Steven Nusinowitz, associate professor of ophthalmology at the Jules Stein Eye Institute at the University of California, Los Angeles.

In the brain, the two images are fused, creating the illusion of depth, he said.

When you see something come toward you in the real world, your eyes slightly cross toward each other. At the same time, the lenses change shape in order to keep the object in focus as it moves in your direction, a process called accommodation. But when you see images on a screen, your eyes try to align the two images, but not “accommodate,” because the object is not actually moving toward you.

“The movie is telling you ‘Hey, I’m moving around in this scene,’ but your vestibular system is telling you, ‘I’m not moving anywhere,’ and that disconnect will make you feel sick, for some people,” Nusinowitz said.

Read about 3-D at CES
For those with certain underlying conditions, the artificial environment of a 3-D movie strains the ocular system, so when you take off the glasses it can be disorienting, said Dr. Norman Saffra, director of ophthalmology at Maimonides Medical Center in New York.

People whose eyes are not perfectly aligned, or who have a weak eye muscle, will not be able to see in 3-D, Saffra said. Strabismus, a condition in which the eyes point in different directions, can be an impediment to seeing 3-D. Some people with amblyopia, or lazy eye, may also miss out on the depth perception effect when wearing 3-D glasses.

Why I can’t watch 3-D TV

Nusinowitz himself gets dizzy watching 3-D movies because his eyes have very different refractive errors — he needs different prescription strengths in each lens of glasses. Still, based on experiences with patients, he said he believes he’s in the minority.

“I’m willing to say that 80 percent of people will not have problems,” he said.

As for long-term effects of watching 3-D television instead of regular television, no one knows for sure because it’s too new. Park is concerned about serious consequences for children who watch 3-D television for long periods of time — “a continuous abnormal stimulus may possibly have long-term effects that are yet to be studied,” she said.

What should you do if your teen is being cyber-bullied on Facebook? How does the site work with law enforcers to investigate criminal activity? And what can you do if someone has posted a photo of you on Facebook that you don’t like?

These questions, among others, are addressed in Facebook’s newly redesigned Safety Center aimed at parents, educators, law enforcement officials and teens.

The Safety Center, which launched Tuesday, was created to make sure the site’s 400 million users are networking safely, according to Facebook’s official press release.

The site is more efficient now, Chief Security Officer Joe Sullivan wrote in a blog post. By including frequently asked questions with detailed answers, information is easier to find, he says.

“Safety is Facebook’s top priority,” Sullivan wrote. “We’ve created cleaner, more navigable interfaces to help you find answers to safety questions fast.”

Privacy settings are also explained in detail on the new page, as well as how to block users, remove unwanted content from a profile page and anonymously report abusive behavior.

The online center is a result of Facebook’s collaboration with its Safety Advisory Board.

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(CNN) — More Americans get their news from the Internet than from newspapers or radio, and three-fourths say they hear of news via e-mail or updates on social media sites, according to a new report.

Sixty-one percent of Americans said they get at least some of their news online, according to a survey by the Pew Internet and American Life Project.

That’s compared with 54 percent who said they listen to a radio news program and 50 percent who said they read a national or local print newspaper.

Almost all respondents, 92 percent, said they get their news from more than one platform.

“In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices,” reads the report, based on a survey conducted in December and January. “The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone.”

Social networking sites like Facebook and Twitter have made news a more participatory experience than ever before, the survey suggests.

People share links to news stories by e-mail, post articles on their Facebook and other networking feeds and tweet them on Twitter — often following up by discussing the articles on message boards and other sites.

Seventy-five percent of respondents said they get news forwarded through e-mail or posts on social networking sites, while 37 percent of online users said they’ve reported news, commented on a story or shared it on sites like Facebook and Twitter, the survey said.

“To a great extent, people’s experience of news, especially on the Internet, is becoming a shared social experience … ,” reads the report. “[T]he advent of social media like social networking sites and blogs has helped the news become a social experience in fresh ways for consumers.”

Most people said they use between two and five online news sources, and 65 percent said they don’t have a single favorite Web site for news.

When looking for news online, people said they’re most often seeking information about a common topic: the weather.

Eighty-one percent said they search for weather information online, followed by national news at 73 percent. Just over half — 52 percent — said they look for sports news, while 47 percent said they look for entertainment or celebrity news.

Online news users are generally younger than the average population, according to Pew. About two-thirds of the study’s online news users were younger than 50, and nearly 30 percent were younger than 30.
Racially, that group is more white and Hispanic than the national average, while half of non-Hispanic black respondents said they get all of their news from offline sources.

Only television news still outpaces the Internet, with 78 percent of respondents saying they watch local news and 73 percent saying they view a national network or cable news channel like CNN, Fox News or MSNBC.
The report was based on a daily tracking survey of 2,259 adults age 18 or older. The margin of error for all respondents is plus or minus 2.3 percentage points — 2.7 percentage points for Internet users. A combination of land line and cellular numbers was used in the survey.